New York-based design studio Ryan Harc proposed this concept for eco-friendly packaging. Imagine the pervasive Coca-Cola can without its distinctive visual brand color of red:
Simply put, no colors, only the raw material of metal. From Ryan Harc’s proposal:
“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
This is a refreshing demonstration of the medium playing a dual role of form (product identity) and function (product packaging). Besides being integral to the packaging, the material also plays the major supporting role of message.
Know of other such examples? Feel free to share.
Images by Ryan Harc
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