Although our blog readership is steadily growing, we seem to be misperceived by many as being quite “niche”. It is true to say that we aren’t going to be writing about Britney Spears or Paris Hilton (unless they happen to don some new metalized bra or something) but to say that the metals industry is “niche” is just, well, downright idiotic. And I love to report the statistics because there are so many of them which show how our readers represent an absolutely massive industry. To wit, January and February imports of unfinished metals associated with durable goods output totaled $12 b (and yes, that is b for billion). The US imported $6 b of finished metals associated with durable goods output during those same two months. So that is $18b of metals related imports in the first two months of the year and I haven’t even counted the metal content associated with six other categories (such as automotive vehicles, parts and engines and durables, manufactured except automotive). Hmm… think there are metals in those categories? These are just a small glimpse at the import numbers — we’re talking over 100 billion dollars of imports annually in a lousy year for imports! Check out the numbers! I’ll cover the domestic numbers in another post. But please, whatever you tell me, don’t say that we are playing in a “niche” market.