Naked Packaging

by on

New York-based design studio Ryan Harc proposed this concept for eco-friendly packaging. Imagine the pervasive Coca-Cola can without its distinctive visual brand color of red:

Image of ecopackaging by Ryan Harc

Simply put, no colors, only the raw material of metal. From Ryan Harc’s proposal:

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

This is a refreshing demonstration of the medium playing a dual role of form (product identity) and function (product packaging). Besides being integral to the packaging, the material also plays the major supporting role of message.

Image of ecopackaging by Ryan Harc

Know of other such examples? Feel free to share.

Images by Ryan Harc

Nate Burgos

Comments (2)

  1. EnergonCube says:

    It seems to me that the idea of this can being an energy saver is patently false. Toxic paint? Maybe. The embossing process would take far more energy than printing would. And there’s no need to separate the paint from the aluminum in the recycling process — it’s cleanly burned off at the same time the can is melted.

    Has anyone fact-checked this?

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.