F-150 Pricing Shows Confidence Ford Has in Aluminum Body Design

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Brian Johnson, automotive analyst for Barclays, told Forbes that Ford’s price increase on the aluminum-bodied 2015 F-150 is a signal that it intends to open its pricing lead over GM and Fiat Chrysler to $3,000 to $4,000 per unit. is a signal that it intends to open its pricing lead over GM and Fiat Chrysler to $3,000 to $4,000 per unit. Recently, that gap has fallen to $1,000 as Ford raised financial incentives on its outgoing model.

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This week Ford told dealers the retail price of the new truck will increase from $360 for entry-level models up to $3,615 for high-line luxury versions. The base model 2015 XL F-150 starts at $26,615, up $395 or 1.5% while the top-end Platinum version starts at $52,155, up $3,055, or 6.2%.

On Thursday, July 31, the cash price of primary Indian aluminum experienced the biggest change, rising 2.3 percent to INR 122.90 ($2.04) per kilogram. The primary aluminum cash price is back up, rising by 0.4 percent on the LME yesterday to close at $1,982 per metric ton. The 3-month price of aluminum rose 0.4 percent on the LME to $1,993 per metric ton after a two-day drop.

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Chinese aluminum prices were flat for the day. For the fifth consecutive day, the price of Chinese aluminum scrap held flat at CNY 12,250 ($1,985) per metric ton. The price of Chinese aluminum billet held steady at CNY 13,590 ($2,202) per metric ton. The price of Chinese aluminum bar saw essentially no change for the fifth day in a row, remaining around CNY 14,200 ($2,301) per metric ton. The Chinese aluminum cash price showed little movement yesterday, hovering around CNY 13,930 ($2,257) per metric ton.

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