Ford Motor Co. Puts on Aluminum-Bodied F-150 Show in Michigan

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Ford is visiting 26 cities to introduce the 2015 F-150 pickup truck to sales personnel and held a media event in Romeo, Mich., this week, explain its aluminum body and chemistry to analysts and media outlets such as Fox Business.

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At the demonstration, Ford pitted its F-150 against the Chevrolet Silverado and GMC Sierra from General Motors, plus the Ram 1500 from Chrysler Group.

“We want our sales consultants to have confidence that this new truck is just as capable,” Eric Peterson, Ford’s F-150 marketing manager, told FBN’s Jeff Flock. “It’s got great performance and great capability just like the current truck. That’s what they get to experience firsthand.”

Staying around $2,085 per metric ton for the day, the aluminum cash price remained flat on the LME. On the LME, the 3-month price of aluminum showed little movement on Wednesday, hovering around $2,107 per metric ton. The Indian aluminum cash price steadied at INR 127.10 ($2.10) per kilogram following two-days of dropping prices.

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Chinese aluminum prices closed flat for the day. The price of Chinese aluminum scrap continues hovering around CNY 12,250 ($1,995) per metric ton for the fifth day in a row. The price of Chinese aluminum billet held steady at CNY 13,590 ($2,213) per metric ton. The price of Chinese aluminum bar was unchanged at CNY 14,200 ($2,312) per metric ton. The cash price of Chinese aluminum held steady at CNY 13,960 ($2,273) per metric ton.

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