We are proud to announce the addition of John Conolly as chief marketing officer. John joins us from the CME Group and will oversee global communication initiatives as well as marketing strategies, moving forward. John has more than 20 years of experience and is widely considered a commodity market expert.
Lisa Reisman, CEO of Azul Partners, parent company of MetalMiner™, is excited for the potential John brings to this role as his marketing prowess is only matched by his ability to put on his commodity and price risk management hat when needed.
“(John) himself was a commodity trader so he has the unique ability to explain something that is somewhat technical and complicated to a layperson in our markets. He is very customer-centric and is always thinking about not just what the customer wants, but how they want information delivered, how they found us and if they found what they were looking for,” Reisman said.
John’s skill set and experience is an especially good fit given today’s markets. “The volatile market is alive and well,” Reisman added. “Manufacturing organizations are asking themselves: ‘What’s my strategy to lock in my margins?’ ‘What’s my strategy to mitigate price risk?’ The markets currently look like they’re trending down, but it then becomes a question of when they’ll start trending upward again. John’s expertise is more critical given today’s markets.”
We asked John what sets him apart from other former traders and he gave us an example that showcased his unique personality.
“There’s a lot of ex-traders who are now tending bar at Teddy’s during the winter on Lake Geneva. I’ve worked for over 25 years with people who need to actively manage commodity price risk: where the decision not to hedge might be as important as the decision to take some of the risk off the table. I’ll blend my unique perspective, bringing commodity expertise–working with top commercial customers on commodity price management–with the ability to communicate this to a broad audience,” John said.
Reisman continued, “Obviously we’re excited. We do a lot of marketing for our clients, helping them grow their business and identify great prospects for what they do. It’s time for us to do the same for ourselves.”