These days, mitigating metal price risk takes a lot of outside-the-box thinking and strategy. That’s why we caught up with Kevin Brooks, chief marketing officer of FoodLink Holdings, Inc., to see if/how the fresh food industry’s supply chain can shed light on how metals buyers go about buying their materials.
Kevin will be speaking at our upcoming event, Commodity/PROcurement EDGE.
MetalMiner: What exactly are the key things FoodLink does for food suppliers and buyers?
Kevin Brooks: In a nutshell, FoodLink helps fresh produce and perishable goods suppliers of all kinds manage their supply chain and commerce process from point of origin to point of sale. That typically means helping them track harvested inventory, print case and item labels and comply with various regulatory and buyer mandates for product traceability from the field to the warehouse and on through the sales, delivery and invoicing process. We provide a single portal enabling them to electronically transact with multiple retailers and transportation service providers, align product codes with purchase orders, manage continuous change while the product is shipping and issue invoices upon retailer receipt of product. We also help them with direct consumer outreach and merchandising through scannable codes on their product packaging.
For retail and wholesale buyers and category managers, FoodLink is a fresh food purchasing and quality management platform that facilitates collaboration and coordination with an extremely fragmented supply base. Typically, produce is excluded from whatever standard procurement system a retailer might use because the quirks of the category just don’t work with the mainstream vendor solution. There are also a lot of homegrown systems out there, so we act as an interface between their internal systems and the suppliers for produce, meat, seafood, deli and floral products.
Read on for examples of 3 best practices.